If your sales start where the expo ends, pull up a chair because this workshop is for you.
You leave the expo with promising conversations and people who say, “I’d love more information.”
Then you’re back to serving clients, sending estimates, and trying to remember who wanted what.
In this workshop, we’ll build your 2027 event investment blueprint around the clients you want, with time for the consultations, proposals, and follow-ups that turn “nice meeting you” into “when can you start?”
Your leads need a next step before they become clients.
Let's be honest for a second
Your next expo needs a booking plan. Not a vibe.
You’ve had great conversations this year. People stopped by your booth, asked questions, took your information, maybe entered your raffle, and said they’d be in touch.
But what came of those conversations?
Before you start paying for next year’s events, it’s worth taking a good look at what your 2026 event investments gave you in return.
Let’s find out, shall we?
- 01Which events produced leads worth following?
- 02Which leads became consultations or proposals?
- 03Which events were the most profitable for you in 2026?
- 04Which events have earned a spot in your 2027 blueprint?
What you'll build
During this workshop I will help you build your 2027 event investment blueprint.
Understand what your past events actually produced
Review your costs, qualified inquiries, bookings, and opportunities still in progress.
Recognize the events that fit your business
Evaluate the audience, location, service needs, budgets, and buying timelines before investing.
Know what each event needs to produce
Calculate the bookings needed to cover your investment and set clear inquiry and consultation targets.
Create your 2027 event investment rules
Define your spending limits, selection criteria, and capacity so you can confidently evaluate upcoming opportunities.
Plan a strategy before each event
Define who you want to reach, what you’ll offer, how you’ll capture qualified inquiries, and what happens next.
Track results that improve your next decision
Connect later bookings to the events that generated them.
Missing a number? It doesn't stall your plan. Anything you don't know yet becomes an assigned research task with an owner and a due date.
And when a new opportunity shows up next spring — the one that wasn't on anyone's list — you'll have your own rules for deciding whether it deserves your money. No gut calls, no shiny-object booths.
What the session covers
90 minutes. Zero filler. Bring your numbers.
A hands-on workshop where you'll turn what you learn into an event investment blueprint for your business.
- 1.Audit what your past events actually produced (brace yourself).
- 2.Judge audience fit against what the event really costs.
- 3.Work backward from a booking target, not a hope.
- 4.Build your 2027 event investment blueprint around your real sales and delivery capacity.
- 5.Plan follow-up by prospect stage — before the show, not after.
- 6.Connect later bookings back to the event that started them.
Your presenter
Alejandra
Freedom Through Solutions
Alejandra is driven by the belief that better businesses create better lives. When you solve the right problems, you create time, income, opportunity, and freedom - not just for yourself, but for the people and communities you serve.
FAQ
Fair questions, straight answers.
Before you pay for another booth, have a plan.
Know who you want to reach, what the event needs to produce, and how you’ll follow up afterward.
Build your 2027 Event Investment Blueprint with clear criteria for choosing events and a strategy for turning qualified leads into paying clients.